SAN JOSE, Calif. – February 24, 2010 – blurbIQ Inc, (blurbIQ.com) today announced a strategic alliance and partnership with MyVegasScene.com. blurbIQ.com, producers of the patent pending state-of-the-art Interactive Advertising Video Platform (IAVP), will license the blurbIQ Admin Tools to MyVegasScene.com.
The IAVP service truly engages, entertains, and educates consumers with regards to brand and marketing messaging, by producing unique and creative interactive video content that captures consumers’ attention, increasing interaction with advertisers’ video commercials, and can be shared effortlessly.
The blurbIQ interactive video advertising platform is a truly unique system that immerses the consumer in the advertiser’s offerings by overlaying brand questions and trivia elements over an advertiser’s video while it plays. This challenges the consumer’s brand knowledge and encourages him or her to stay engaged in a targeted trivia commercial. All “in video” answers to brand and marketing questions are collected and provided in real-time to track brand messaging across the entire digital media marketing spectrum, including cell phone advertising. The platform is viral, and branded video engagements are fun and frequently shared across social media. blurbIQ Inc. provides the enterprise-level tools necessary to create compelling units of consumer engagement and charges 20% less on a Cost Per Engagement (CPE Model) than its competitors. The viral share component of blurbIQ has performed well into the double digits across social media – Facebook, Twitter, and email etc.
“With the blurbIQ IAVP, we can create our own interactive digital content to entertain our readers as well as provide amazing metrics and analytics back to our advertisers” said Brian Golbourne, Partner at MyVegasScene.com. “The blurbIQ platform has increased our click through rates and conversions by offering up a truly engaging, fun and viral aspect to online digital content.”
“Our partnership with MyVegasScene allows us to license our fun and viral IAVP to a specific target market looking for hotel, travel, and entertainment specific to Las Vegas,” said Scott Reese, CEO, blurbIQ Inc. “MyVegasScene.com has an audience that will enjoy interacting with this awesome platform, share it with their friends, and increase conversion rates for MyVegasScene.com advertisers. The 21-36 demographic MyVegasScene.com, understands the fun and sharing capabilities of this platform and has shown a great interest in playing this type of advertising content.”
Pricing and Availability
The blurbIQ.com IAVP is currently available worldwide. For licensing and advertising information please contact us: [email protected] . For advertising opportunities with MyVegasScene.com contact Brian Golbourne at [email protected]
About blurbIQ Inc.
blurbIQ is a patent pending, next generation, state-of-the-art interactive advertising and digital branding platform. We make existing video campaigns come alive and turn them into interactive games that engage, entertain and educate consumers focusing on enhancing a company’s presence in the Internet AND the iPhone and Android wireless markets. Ad fun to life and answer the question, “What is your blurbIQ?” www.blurbIQ.com
MyVegasScene.com is your premier online destinations for Las Vegas nightlife and entertainment news. Covering the latest in local nightlife, events, hotel and casino news, music, fashion and more, MyVegasScene is updated daily to keep Las Vegas in the know. With an entertainment blog, local show tickets, nightlife photography, transportation offers and local event listings, MyVegasScene is your one-stop-shop for your Las Vegas nightlife and entertainment needs.Tags: BlurbIQ, My Vegas Scene