John Varvatos Celebrates Hard Rock Store With Cheap Trick Performance

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John Varvatos men’s fashion designer celebrates new Hard Rock Las Vegas store with Cheap Trick live performance on September 24, 2009. The Legendary rock group Cheap Trick, comprised of Bun E. Carlos, Rick Nielsen, Tom Petersson and Robin Zander, played for fans during the grand opening of the second John Varvatos Bowery NYC Store at Hard Rock Las Vegas hotel.

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Cheap Trick at John Varvatos store inside Hard Rock Las Vegas

Photo by Erik Kabik / Retna | www.erikkabik.com

During a high energy performance at the store John was on stage with the band. He and his wife Joyce were in attendance. Tattoo artist, motocross racing champ neighboring storefront owner Carey Hart enjoyed the festivities, too.

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Cheap Trick at John Varvatos store inside Hard Rock Las Vegas

Photo by Erik Kabik / Retna | www.erikkabik.com

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John Varvatos on stage with Cheap Trick

Photo by Erik Kabik / Retna | www.erikkabik.com

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Cheap Trick at John Varvatos store inside Hard Rock Las Vegas

Photo by Erik Kabik / Retna | www.erikkabik.com

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Cheap Trick at John Varvatos store inside Hard Rock Las Vegas

Photo by Erik Kabik / Retna | www.erikkabik.com

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Cheap Trick at John Varvatos store inside Hard Rock Las Vegas

Photo by Erik Kabik / Retna | www.erikkabik.com

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Cheap Trick at John Varvatos store inside Hard Rock Las Vegas

Photo by Erik Kabik / Retna | www.erikkabik.com

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Cheap Trick at John Varvatos store inside Hard Rock Las Vegas

Photo by Erik Kabik / Retna | www.erikkabik.com

The boutqique is a new 3,000 square-foot is a venue where fashion and music can live and groove together. It will feature all three John Varvatos brands (Collection, Converse and Star USA), as well as be the exclusive Nevada dealer of James Trussart guitars.

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Cheap Trick at John Varvatos store inside Hard Rock Las Vegas

Photo by Erik Kabik / Retna | www.erikkabik.com

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Cheap Trick at John Varvatos store inside Hard Rock Las Vegas

Photo by Erik Kabik / Retna | www.erikkabik.com

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Cheap Trick at John Varvatos store inside Hard Rock Las Vegas

Photo by Erik Kabik / Retna | www.erikkabik.com

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Cheap Trick at John Varvatos store inside Hard Rock Las Vegas

Photo by Erik Kabik / Retna | www.erikkabik.com

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Cheap Trick at John Varvatos store inside Hard Rock Las Vegas

Photo by Erik Kabik / Retna | www.erikkabik.com

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Carey Hart at John Varvatos store inside Hard Rock Las Vegas

Photo by Erik Kabik / Retna | www.erikkabik.com

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John Varvatos and wife Joyce

Photo by Erik Kabik / Retna | www.erikkabik.com

The fashion store features a 30 foot video wall and wood floors that contain occasional planks of blackened metal stamped with the Varvatos hallmarks of authenticity.

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